Firstly, What is Roblox?

Roblox isn't just one game - it's a massive online platform with lots of experiences built by creators. Players log-in, explore worlds and express themselves through digital identities.

Users spend time on Roblox exploring & playing, socialising, creating and spending!

hex Mall Inside Roblox

hex mall is a next-generation virtual shopping centre built inside Roblox - a platform with over 380 million monthly active users. It’s designed as a fully explorable retail space where players can walk into genuine branded shops, engage with immersive gamified experiences, and purchase digital wearables to personalise their avatars.

Every corner of hex mall is crafted to capture attention, drive interaction, and elevate brand storytelling in a space Gen Z and Gen Alpha already love.

How Brands are Represented in hex Mall?

In hex mall, your brand becomes part of the world - not just a random advert within it, here's how it works:

  • Tailored Brand Store

    Your own virtual shop inside hex mall, fully designed with your branding, signage, and creative assets. We provide high quality 3D design support to bring your space to life

  • Digital Wearables

    Create distinctive, branded items available for players to purchase and wear across Roblox, letting them express their unique identity

  • Gamification

    Boost engagement with in-store mini-games that turn shopping into an interactive adventure—unlock content, complete quests, earn rewards, and keep players coming back

  • Engagement Insights

    Gain insights into how players interact with your shop, track what they buy, and monitor how often they return to make data-driven decisions

Our Mission

To redefine digital fashion and retail by creating meaningful, immersive spaces where brands and players connect with style, purpose, and imagination.